seo

I. Introduction – What Is SEO

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique calledSearch Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

1. How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results –crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search e

SEO Courses

What is Search Engine optimization? Search Engine Optimization is the process of getting your site a higher rank in the search engine listing. This optimization is done so as to increase the site traffic and increase the number of visitors to your website. A customized Search Engine Optimization Services can increases the website's exposure across all major search engines. How we had Started Search Engine Optimization? We provides Training and Consultancy to individuals and companies engaged in various operations like Manufacturers, Exporters, Traders, Wholesalers, Suppliers, Educational institutes and various other profit and Non Profit organizations. We had started our business as a website designing company in 2004, but slowly and gradually we had find website designing is not enough to bring business from a website. Something has to be done to promote a website. After a long research of 3 years we find few ethical strategies to promote a website in the search engines. These strategies are known as SEO or Internet marketing. Till now we are having more than 500 clients who are in the top ten position in the major Search Engines i.e. Google, Yahoo, MSN, AltaVista, Lycos, Hotbot,AOL etc. Training with Us We are "No. 1 SEO Freelancer Institute" as per Major Search Engine Rankings.In the last Few years we had contributed 300+ SEO Consultants to India and abroad. Each professional trained by us is working in Top level Internet Marketing Company. The course offered by us cover complete and thorough knowledge of Search Engine Optimization, which is essential for the success of online business. Knowledge and understanding of the workings of search engines and the SEO skills that the course develops ensures clear understanding of search engine optimization. Why you should attend Our Training? This course covers a broad range of topics that helps in making your carrier in the field of Internet Marketing. Students will be given online tests and gain hands-on experience in the area of Search Engine Optimization and SEO India marketing.